Digital Marketing Manager

Job Locations US-MD-Rockville
Job ID
2020-1522
Category
Marketing
Type
Regular Full-Time

Overview

The Digital Marketing Manager will build the brand and develop the marketing plan for Bethesda’s online presence and platform. This position will take a leading role in defining the roadmap for all public-facing features of the online platform, and will have a leading voice in determining best practices in our digital activations.

Responsibilities

  • Plan and develop an overall strategy for Bethesda’s online presence. Apply this brand strategy to all aspects of Bethesda’s online platform, including game hubs, community hubs and digital storefronts.
  • Partner with all stakeholders to build a roadmap for public-facing features of platform.
  • Manage a brand budget and work with agencies to market the online platform in order to increase engagement, increase account sign-ups, increase sales and more.
  • Partner with content teams to refine and deliver continuous messaging that support our online presence as well as our family of brands/products.
  • Partner with Brand, CRM and Media teams on initiatives that involve the online platform.
  • Help define and maintain a consistent brand voice within and across our family of products.
  • Assist on the development and execution of a corporate brand strategy that is deployed across our web presence and social channels.
  • Work with third-party social and content platforms to build partnerships and define best practices.

Qualifications

  • Requires a BA in Business, Marketing or Communications.
  • 3-5 years experience in digital marketing, web marketing or related fields.
  • Excellent communication/organizational skills.
  • Experience with consumer products. Gaming knowledge a plus.
  • Strong oral and written communication skills required.
  • Agency experience (either within an agency or managing agencies) required.
  • Subject matter expert on web/online best practices.
  • Ability to maintain strict confidentiality with privileged information, work well with others and handle a high-pressure environment.

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