Paid Media Planner

Job Locations US-MD-Rockville
Job ID
2021-2248
Category
Marketing
Type
Regular Full-Time

Overview

Paid Media Planner will work closely with the Paid Media Director to collaborate with internal teams, external media agencies, and media vendors to oversee multiple parts of the media planning process. In this role, you will own the logistics of day-to-day campaign planning and maintenance, while also being a contact for internal brand teams and external media agencies. This role requires a blending of strategic media knowledge and relationship management between agencies, and internal groups.

 

Responsibilities

  • Work with the Media Director to manage external media agency relationships and provide paid media support to internal teams
  • Together with the Media Director, create media agency briefs, oversee media plan development, review media mix recommendations, and evaluate campaign performance
  • Focus on day-to-day media plan management, including:
    • Delivery of creative specs to internal teams and tracking creative hand-off to agencies
    • Provide recommendation and best practices on creative cut-downs and asset creation
    • Regularly communicate campaign performance both internally and externally
    • Analyze paid media results and reports on a weekly and post-campaign basis
    • Ensure internal and external groups are adhering to timelines and budgets
  • Stay abreast of industry trends, best practices, and targeting techniques
  • Share knowledge to internal teams on media planning

Qualifications

  • 2-3 years related work experience either within an agency or a media department at a company
  • Bachelor’s degree in Marketing or Communications
  • Understanding of marketing and media planning principles
  • Experience planning and managing digital campaigns (including partner direct, programmatic, social, and search)
    • Programmatic or social media self-serve platform experience is a plus
    • Strong mobile and social experience is required
  • Strong understanding of media metrics and measurement (CTR, VCR, viewability, DCM, etc.)
  • Knowledge of the gaming and/or entertainment space
  • Strong understanding of Excel, including, but not limited to, pivot tables, VLOOKUP’s

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